Church Life: Church Plant Resources: Marketing Your Church Plant

A marketing plan is necessary so your new ministry will grow beyond infancy:

  • What venues already exist where you plan to set up your ministry which you may utilize in "getting the word out"? Make a list of each venue, the cost to utilize it and the estimated target audience.
  • Weigh out the effectiveness of each venue in terms of how many people could be reached by the advertisement verses the cost of promotion.
  • Are you able to plan and have the financial resources to support an ongoing marketing campaign for 18 consistent months, the goal of which is to develop a solid and consistent gathering?

Determining the facility for your activities:

  • Have you located an acceptable facility to use as a gathering point?
  • Is the facility accessible to the target audience?
  • Will it be necessary to set up a ride program in order to increase attendance?
  • Is public transit in operation during your programming hours?
  • Are the roads accessible year round?
  • Is there sufficient parking for those who own vehicles?
  • Have you asked if it will be consistently available during your planting season?
  • Are the financial resources available to commit to a lease or pay rent?
  • Are there suitable washrooms, kitchen facility, meeting room and rooms for other activities (such as a nursery, Sunday school)
  • Is the proposed facility handicap and senior citizen accessible?
  • Where will the headquarters (office) initially be set up? If this is in a home is the designated room conducive to this?

Communication With Your Congregation:

  • How will you track names, phone numbers and e-mail addresses so it is organized?
  • Determine who will have access to what pieces of privileged information, such as the contact information gathered.
  • Design a system so that all members in attendance could be reached by phone or e-mail within two hours for when an important message needs to be broadcast.

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