|
A marketing plan is necessary so your new ministry will grow beyond infancy:
- What venues already exist where you plan to set up your ministry which you may utilize in "getting the word out"? Make a list of each venue, the cost to utilize it and the estimated target audience.
- Weigh out the effectiveness of each venue in terms of how many people could be reached by the advertisement verses the cost of promotion.
- Are you able to plan and have the financial resources to support an ongoing marketing campaign for 18 consistent months, the goal of which is to develop a solid and consistent gathering?
Determining the facility for your activities:
- Have you located an acceptable facility to use as a gathering point?
- Is the facility accessible to the target audience?
- Will it be necessary to set up a ride program in order to increase attendance?
- Is public transit in operation during your programming hours?
- Are the roads accessible year round?
- Is there sufficient parking for those who own vehicles?
- Have you asked if it will be consistently available during your planting season?
- Are the financial resources available to commit to a lease or pay rent?
- Are there suitable washrooms, kitchen facility, meeting room and rooms for other activities (such as a nursery, Sunday school)
- Is the proposed facility handicap and senior citizen accessible?
- Where will the headquarters (office) initially be set up? If this is in a home is the designated room conducive to this?
Communication With Your Congregation:
- How will you track names, phone numbers and e-mail addresses so it is organized?
- Determine who will have access to what pieces of privileged information, such as the contact information gathered.
- Design a system so that all members in attendance could be reached by phone or e-mail within two hours for when an important message needs to be broadcast.
Return to Church Plant Resources Home Page
|